You Are What You Watch
Exponential Interactive says it has determined from analyzing online behavior that fans of The Bachelor tv show are 14.5 times more likely to be interested in divorce.
“When we say they are 14.5 times more likely to be interested in divorce, it means that our Bachelor fan is 14.5 times more interested in divorce-related topics than the average Internet user across our network,” says Byran Melmed, Director of Insights at Exponential.
The analysis showed that Bachelor fans share other characteristics as well.