CHAPTER FOUR – PLAYING A CUSTOMER GAME

If you are not in sales, you may come across the term “customer game” late in life, as I did.  What is a customer game?  It’s when you are playing golf, chess, racketball or some other game with your customer and, although you are better, you let them win.

If you are having an argument with them, the customer is always right, even when you know they’re not.  Sometimes you have to play a customer game in an argument and let them win.

If you are in business, your customers are crucial to your success. They are how you make your living.  You want them to be happy.  That is why you let them win.

If you work for someone else, then think of your boss as your customer.

That doesn’t mean you have to be fake or insincere.  But it doesn’t take a lot to smile, be attentive, pleasant and courteous.  If you took your customers for granted and treated them poorly, they would not stick around for very long.

Now, today’s tip for staying married: Treat your spouse as well as you treat your customers and let them win a customer game once in a while.